What are the challenges/problems that Jollibee food corporation encountered?
Research Question
Academic Insights
Jollibee Food Corporation has encountered several challenges, including managing corporate social responsibility (CSR) during the pandemic, navigating post-hegemonic advertising strategies, and addressing promotional practice issues.
Key Insights
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Corporate Social Responsibility (CSR) Challenges:
- Jollibee has maintained a strong commitment to CSR, focusing on education, health, and environmental sustainability even during the pandemic .
- There is a need for better strategic communication to increase consumer awareness of Jollibee's CSR programs .
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Advertising and Ideological Challenges:
- Jollibee's advertisements have been analyzed as conduits of post-hegemonic messages and anti-ideologies, which shape power in a neoliberal society .
- These ads use affective content to promote the brand, which can dilute class conflict and wage a covert "war of position" .
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Promotional Practice Issues:
- Jollibee faces challenges in maintaining continuous promotional programs and effectively launching direct selling strategies .
- Television and endorsements by well-known personalities are the most attractive promotional practices, but there is a lack of continuous programs to support these strategies .
Conclusion
Jollibee Food Corporation has faced significant challenges in maintaining its CSR initiatives, navigating complex advertising strategies, and addressing promotional practice issues. These challenges highlight the need for improved strategic communication, continuous promotional programs, and a nuanced understanding of advertising's ideological impacts.
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Related Questions
- What strategies did Jollibee use to overcome challenges?
- How did Jollibee's expansion affect its operations?
- What competition does Jollibee face in the fast food industry?
- How has Jollibee adapted to changing consumer preferences?
- What financial issues has Jollibee experienced in recent years?
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