What was the target market of milk tea shops?
Research Question
Academic Insights
The target market of milk tea shops primarily includes young people, particularly students and youth aged 15 to 30 years old, who are attracted by affordable pricing, leisure environments, and innovative product offerings.
Key Insights
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Youth and Students as Primary Consumers:
- Milk tea has become a daily drink for young people, making them the main target market .
- Students are specifically highlighted as a significant segment, with consumption often occurring during leisure activities like window-shopping .
- In Sibu town, the youth population (aged 15 to 30) is a major target, influenced by personal, social, and psychological factors .
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Consumption Preferences and Scenarios:
- The concept of health and a casual, leisure atmosphere are significant factors in product selection and consumption scenarios .
- Location, price, and marketing strategies are crucial in influencing consumer preferences .
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Pricing and Affordability:
- Affordable pricing is a key strategy, with a focus on price ranges that appeal to the largest customer segment, typically between eight to eighteen CNY .
Conclusion
The target market for milk tea shops is predominantly young people, including students and youth aged 15 to 30 years old, who are drawn to affordable prices, health-conscious options, and leisure-oriented consumption environments.
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Related Questions
- What demographics are most attracted to milk tea?
- How do milk tea shops market to their audience?
- What trends influence the popularity of milk tea?
- What age group primarily consumes milk tea?
- How do location and culture affect milk tea shop success?
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