Describe the three methods of media scheduling and give examples of products or services that might employ each method.

Sure, I can do that. Here are the three methods of media scheduling:

1. Continuous Schedule: This method involves running advertisements consistently over a period of time. It's best for products or services that are in constant demand throughout the year, like groceries or utilities. For example, a supermarket might use a continuous schedule to advertise its products.

2. Flighting Schedule: This method involves running advertisements heavily for a period of time, then stopping for a period, and then starting up again. This is often used for products or services that have seasonal demand, like holiday decorations or tax preparation services. For example, a tax preparation service might use a flighting schedule to advertise heavily in the months leading up to tax season, then stop advertising after tax season ends.

3. Pulsing Schedule: This method is a combination of the continuous and flighting schedules. It involves running advertisements consistently but with bursts of heavier advertising at certain times. This is often used for products or services that have a steady demand but with peaks at certain times, like movie theaters or restaurants. For example, a movie theater might use a pulsing schedule to advertise consistently but with heavier advertising during the summer blockbuster season and holiday season.