Which of the following are the dimensions of product mix? Width Complexity Length Volume Weight Depth Intensity Consistency

The dimensions of a product mix typically include:

1. Width: This refers to the number of different product lines that a company offers. For example, a company like Procter & Gamble has a wide product mix because it sells beauty products, household goods, health products, and more.

2. Length: This refers to the total number of items in the product mix. It is calculated by summing up the number of items in all lines of products.

3. Depth: This refers to the number of variations of each product in the product line. For example, a company might sell a t-shirt in five different sizes and three different colors. In this case, the product depth is 15 (5 sizes x 3 colors).

4. Consistency: This refers to how closely related the various product lines are in terms of their use, production, and distribution. A company's product lines are consistent if they are similar in some way, such as being sold to the same customer groups, being marketed through the same channels, or falling within the same price ranges.

The other terms you mentioned - complexity, volume, weight, and intensity - are not typically considered dimensions of a product mix. However, they could potentially be relevant in certain contexts. For example, the complexity of a product could refer to how difficult it is to understand or use, and the volume or weight could refer to the physical size or heaviness of a product. Intensity could potentially refer to the level of effort or resources required to produce or sell a product.