Customer Lifetime Value = Blank 1 Question 1 X Blank 2 Question 1 X Blank 3 Question 1 x Profit Margin

To calculate the Customer Lifetime Value (CLV), you need to fill in the blanks with the following:

Blank 1: Average Purchase Value - This is the average amount of money a customer spends per purchase. You can calculate this by dividing the total revenue over a certain period by the number of purchases during that same period.

Blank 2: Average Purchase Frequency - This is the average number of purchases a customer makes in a given period. You can calculate this by dividing the total number of purchases over a certain period by the number of unique customers during that same period.

Blank 3: Average Customer Lifespan - This is the average length of time a customer continues to purchase from your business. You can calculate this by dividing the sum of customer lifespan by the number of customers.

Profit Margin: This is the profitability of each sale, calculated by subtracting the cost of goods sold from the sales revenue, then dividing by the sales revenue.

So, the formula becomes:

Customer Lifetime Value = (Average Purchase Value x Average Purchase Frequency x Average Customer Lifespan) x Profit Margin

This will give you the average total revenue you can expect from a customer over the course of their relationship with your business.