The goal of marketing is to keep individual customers over time by offering them new products that exactly meet their requirements.

The statement highlights a crucial aspect of marketing: customer retention through personalized product offerings. The primary goal of marketing is not just to attract new customers but also to maintain long-term relationships with existing ones. This is accomplished by understanding and anticipating customer needs, which allows businesses to develop and offer products tailored to those needs.

1. Understanding Customer Needs: Marketing involves research and analysis to understand what individual customers value, their preferences, and changing needs over time.

2. Product Development: Based on insights gathered, businesses can innovate and create new products or adjust existing ones to align with those specific customer requirements.

3. Ongoing Engagement: It's essential to engage with customers regularly, using feedback loops to refine product offerings and marketing strategies.

4. Customer Loyalty: By continually meeting customer needs and expectations, businesses can foster loyalty, reducing churn rates and enhancing lifetime customer value.

In essence, the statement underlines the importance of a customer-centered approach in marketing strategies, aiming to create a win-win situation where both customers and businesses benefit.