As a business analyst, what strategies would you recommend for Netflix toenhance its revenue?
Question
As a business analyst, what strategies would you recommend for Netflix to enhance its revenue?
Solution
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Subscription Tiers: Netflix could introduce more subscription tiers. Currently, Netflix has three subscription plans (Basic, Standard, and Premium). They could introduce a couple more tiers, for example, a cheaper, mobile-only plan and a more expensive, family plan that allows more simultaneous streams and includes merchandise or exclusive content.
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Advertising: While Netflix is currently ad-free, they could consider introducing a lower-priced, ad-supported subscription plan. This would not only attract price-sensitive customers but also open up a new revenue stream through advertising.
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Partnerships: Netflix could partner with other businesses to offer bundled services. For example, partnering with internet service providers or mobile carriers to offer Netflix as part of a package deal could attract more subscribers.
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Merchandising: Netflix has many popular original series. They could leverage the popularity of these series by selling merchandise related to them. This could include clothing, toys, posters, etc.
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Local Content: Netflix could invest more in local content. This would attract subscribers from different regions and could also allow Netflix to increase its prices in these regions.
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Interactive Content: Following the success of interactive content like "Bandersnatch", Netflix could produce more interactive shows or movies. This unique content could attract more subscribers and potentially allow Netflix to charge a premium for it.
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Live Content: Netflix could consider offering live content, such as sports or news. This would differentiate their service from other streaming platforms and could attract more subscribers.
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Data Analysis: Netflix has a wealth of data on viewer habits. They could use this data to better understand what content is most profitable and invest more in this type of content.
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