The _____ environment includes changes in consumer preferences over time. A. industry B. social C. economic D. global E. retail

The correct answer is B. social.

Explanation:

The term "social environment" refers to the cultural and societal factors that influence consumer behavior, preferences, and purchasing decisions. Over time, consumer preferences can evolve due to various social changes, including demographic shifts, changes in lifestyle, values, and trends within society. For instance, as society becomes more environmentally conscious, consumers may prefer products that are sustainable and eco-friendly. Similarly, changes in family structure, education levels, and social movements can all impact consumer preferences. By understanding the social environment, businesses can adapt their marketing strategies to align with the evolving desires of consumers, ensuring that they remain relevant and competitive in the marketplace.