Explain what is “advertisement of legal service”.(6 marks)b. Discuss the factors/characteristics to be avoided when engaging inadvertisement of legal services.

a. "Advertisement of legal service" refers to the practice of law firms, lawyers, or legal service providers promoting their services to potential clients. This can be done through various mediums such as television, radio, print media, online platforms, billboards, etc. The main aim of such advertisements is to inform the public about the availability of legal services, the areas of law they specialize in, and how they can be contacted.

b. When engaging in the advertisement of legal services, there are certain factors or characteristics that should be avoided to maintain the integrity of the profession and to comply with ethical standards. These include:

1. False or Misleading Information: Advertisements should not contain false, deceptive, or misleading information. They should accurately represent the services, skills, and reputation of the lawyer or law firm.

2. Guarantee of Results: Advertisements should not guarantee or predict specific legal outcomes. The outcome of legal matters can be uncertain and depend on various factors.

3. Pressure Tactics: Advertisements should not use pressure tactics or create unjustified expectations to persuade potential clients.

4. Invasion of Privacy: Advertisements should respect the privacy of individuals and should not disclose confidential information.

5. Unprofessional Language or Imagery: Advertisements should maintain the dignity and decorum of the legal profession. They should not use sensational, dramatic, or offensive language or imagery.

6. Non-compliance with Legal Advertising Rules: Different jurisdictions have different rules and regulations for legal advertising. Advertisements should comply with these rules to avoid legal issues and penalties.