FMCG IndustryWhy, according to you, is it necessary to ensure that the products are readily available at the local stores?

Ensuring that Fast-Moving Consumer Goods (FMCG) are readily available at local stores is crucial for several reasons:

1. Consumer Convenience: The primary reason is to meet the immediate needs of consumers. FMCG products like toiletries, food items, personal care products, etc., are daily necessities. If these products are not available at local stores, it can cause inconvenience to consumers.

2. Brand Visibility: Having products readily available at local stores increases brand visibility. The more a customer sees a product, the more likely they are to buy it. This can lead to increased sales.

3. Competitive Advantage: If a product is always available at local stores, customers may develop a preference for that brand because of its consistent availability. This can give the brand a competitive advantage.

4. Customer Loyalty: When a customer finds their preferred products consistently at their local store, they are likely to develop loyalty towards both the store and the product brand. This can lead to repeat sales and increased customer retention.

5. Increased Sales: Ultimately, the consistent availability of products at local stores can lead to increased sales. This is because customers often prefer to buy products that are readily available rather than waiting for them to be restocked.

In conclusion, ensuring that FMCG products are readily available at local stores is necessary for consumer convenience, brand visibility, gaining a competitive advantage, building customer loyalty, and increasing sales.