### Answer:
The correct answer is **Kotler**.

According to Philip Kotler, a renowned marketing expert, there are five different levels of product that help marketers understand the value offered to customers. These levels include core benefit, basic product, expected product, augmented product, and potential product. Each level builds upon the previous one and adds more value to the customer’s experience.

This concept is fundamental in marketing and helps businesses identify how they can differentiate their products in the marketplace. The idea is to not only offer a physical product but also to provide additional benefits and services that enhance customer satisfaction. Therefore, in relation to your question, Philip Kotler's framework is the most recognized and widely cited source for the levels of product.

Question

### Answer: 
The correct answer is **Kotler**.

According to Philip Kotler, a renowned marketing expert, there are five different levels of product that help marketers understand the value offered to customers. These levels include core benefit, basic product, expected product, augmented product, and potential product. Each level builds upon the previous one and adds more value to the customer’s experience.

This concept is fundamental in marketing and helps businesses identify how they can differentiate their products in the marketplace. The idea is to not only offer a physical product but also to provide additional benefits and services that enhance customer satisfaction. Therefore, in relation to your question, Philip Kotler's framework is the most recognized and widely cited source for the levels of product.

Knowee AI · Accepted Answer

### Answer: 
The correct answer is **Kotler**.

According to Philip Kotler, a renowned marketing expert, there are five different levels of product that help marketers understand the value offered to customers. These levels include core benefit, basic product, expected product, augmented product, and potential product. Each level builds upon the previous one and adds more value to the customer’s experience.

This concept is fundamental in marketing and helps businesses identify how they can differentiate their products in the marketplace. The idea is to not only offer a physical product but also to provide additional benefits and services that enhance customer satisfaction. Therefore, in relation to your question, Philip Kotler's framework is the most recognized and widely cited source for the levels of product.

According to___________, there are five different levels of Product. Answer choicesSelect only one optionREVISITKotlerKellerLevittNone of the above

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According to ___________, there are five different levels of Product.

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