Television is an example of a ___________________ medium.Group of answer choicesPersonalNonpersonalChannelFeedback
Question
Television is an example of a ___________________ medium.
Group of answer choices
- Personal
- Nonpersonal
- Channel
- Feedback
Solution
Television is an example of a nonpersonal medium.
In communication studies, media can be classified as personal or nonpersonal based on the nature of their interaction with the audience. Personal mediums involve direct, interpersonal communication between individuals, such as face-to-face conversations, phone calls, or instant messages. In contrast, nonpersonal mediums distribute information without direct interaction or personal engagement, typically reaching a mass audience. Television fits this description as it broadcasts content to large groups of people simultaneously, without individualized interaction between the broadcaster and the audience. The nature of television as a one-to-many communication channel allows it to disseminate information, entertainment, and advertisements broadly, making it a quintessential example of a nonpersonal medium.
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