he AIDA model is related to which of the following?a.Placeb.Pricec.Productd.Promotion
Question
The AIDA model is related to which of the following?
a. Place
b. Price
c. Product
d. Promotion
Solution
The AIDA model is primarily related to:
d. Promotion
Explanation:
The AIDA model stands for Attention, Interest, Desire, and Action, representing the stages that a consumer goes through during the purchasing process. This model is a fundamental concept in marketing and is closely associated with promotional strategies aimed at attracting customers and encouraging them to buy a product or service. Here's how it breaks down:
- Attention: Attracting the customer's attention through advertising and other promotional means.
- Interest: Maintaining the customer's interest in the product by highlighting its benefits and features.
- Desire: Creating a desire for the product by appealing to emotional needs or wants.
- Action: Encouraging the customer to take action, such as making a purchase.
Thus, the AIDA model is inherently linked to the promotion aspect of marketing.
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