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he AIDA model is related to which of the following?a.Placeb.Pricec.Productd.Promotion

Question

The AIDA model is related to which of the following?

a. Place
b. Price
c. Product
d. Promotion

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Solution

The AIDA model is primarily related to:

d. Promotion

Explanation:

The AIDA model stands for Attention, Interest, Desire, and Action, representing the stages that a consumer goes through during the purchasing process. This model is a fundamental concept in marketing and is closely associated with promotional strategies aimed at attracting customers and encouraging them to buy a product or service. Here's how it breaks down:

  1. Attention: Attracting the customer's attention through advertising and other promotional means.
  2. Interest: Maintaining the customer's interest in the product by highlighting its benefits and features.
  3. Desire: Creating a desire for the product by appealing to emotional needs or wants.
  4. Action: Encouraging the customer to take action, such as making a purchase.

Thus, the AIDA model is inherently linked to the promotion aspect of marketing.

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