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How many ads should be implemented per ad group?One or twoOnly oneThree to fiveTwo to three

Question

How many ads should be implemented per ad group?

  • One or two
  • Only one
  • Three to five
  • Two to three
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Solution

The number of ads that should be implemented per ad group can vary depending on the strategy. However, Google Ads recommends having at least 3 high-quality ads per ad group. This allows the system to optimize and show the most effective ad to different audiences. More ads per ad group can also provide more data about what messaging works best. But it's also important not to have too many ads in each ad group, as this can dilute the data and make it harder to determine which ads are performing best. So, a good rule of thumb is to aim for about 3-5 ads per ad group.

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