What is the term for the practice of excluding certain search terms to prevent your ads from being shown for irrelevant queries?

The term for the practice of excluding certain search terms to prevent your ads from being shown for irrelevant queries is known as "negatively targeting" or using "negative keywords." Negative keywords help advertisers refine their ad campaigns by ensuring that their ads do not appear for specific terms that are not relevant to their products or services. This practice is essential for maximizing the effectiveness of advertising campaigns, improving click-through rates (CTR), and ensuring that the advertising budget is spent efficiently. By carefully selecting negative keywords, businesses can focus their advertising efforts on the most relevant searches, thereby increasing the chances of reaching their target audience.