What is the term for the practice of designing mobile landing pages that load quickly and provide a good user experience?

The term for the practice of designing mobile landing pages that load quickly and provide a good user experience is known as "Mobile Optimization."

Mobile optimization involves several techniques aimed at enhancing the usability of websites on mobile devices. This includes responsive design, which ensures that the layout adapts to different screen sizes, as well as optimizing images and other media for faster loading times. The primary goal is to reduce loading times, which is critical because users tend to abandon pages that take too long to load. In addition, mobile optimization considers touch screen functionalities and, importantly, minimizes user input by using features like auto-fill for forms. Overall, effective mobile optimization is essential for improving user engagement and converting visits into actual business transactions.