A simple but effective form of observational research isGroup of answer choicesfocus groups.statistical analysis.questionnaires.mystery shopping.
Question
Solution
The correct answer is mystery shopping.
Here's why:
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Focus Groups: This is a form of qualitative research where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. This is not observational research as it involves direct interaction and questioning.
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Statistical Analysis: This involves collecting and scrutinizing every data sample in a set of items from which samples can be drawn. It is not a form of observational research.
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Questionnaires: This is a research instrument consisting of a series of questions for the purpose of gathering information from respondents. This is not observational research as it involves direct interaction and questioning.
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Mystery Shopping: This is a tool used by market research companies to measure quality of service, or compliance with regulation,
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