Issues that refer to people’s moral values or the code of conduct by which they live

It seems like you're asking about ethical issues. Ethical issues refer to problems or situations that require a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical). This often involves the need to weigh personal moral values against societal or cultural norms.

For example, in business, a common ethical issue is conflict of interest, where a person must choose between their personal interests and the interests of the organization they work for. In healthcare, a common ethical issue is patient confidentiality, where healthcare providers must balance the need to share information for the patient's health against the patient's right to privacy.

In general, ethical issues require individuals to consider their actions in the context of their moral values and the potential impact on others. This can be challenging, as different people may have different views on what is right or wrong.