Rohan is deciding if he wants to buy a pen from Sheaffer or Mont Blanc. Which stage of the consumer journey is he in?AwarenessConsiderationPreferencePurchase

Rohan’s decision-making process regarding whether to buy a pen from Sheaffer or Mont Blanc places him in the Consideration stage of the consumer journey.

Explanation of Stages:

1. Awareness: This is the stage where Rohan would first become aware of both brands. He learns that Sheaffer and Mont Blanc exist as options.

2. Consideration: In this stage, Rohan is actively thinking about his choices. He's evaluating the features, quality, and possibly the price of pens from both brands. He's comparing them to see which one meets his needs.

3. Preference: Here, Rohan would start to favor one brand over the other based on his considerations. If he develops a preference for one brand's values, quality, or design, he indicates a leaning towards that choice.

4. Purchase: Finally, this is the decision stage where he actually buys a pen from either Sheaffer or Mont Blanc.

Since Rohan is in the process of deciding between the two brands, he is currently evaluating his options, which signifies that he is in the Consideration stage.