What is the name of the campaign launched under Swachh Bharat Abhiyan to encourage cleanliness and hygiene?

The campaign launched under the Swachh Bharat Abhiyan to encourage cleanliness and hygiene is called "Swachh Bharat Mission Gramin" (SBM-G) for rural areas and "Swachh Bharat Mission Urban" (SBM-U) for urban areas. This initiative, launched in 2014 by the Government of India, aims to improve sanitation and hygiene across the country, with a special focus on eliminating open defecation and promoting solid waste management. The campaign involves various activities, including public awareness programs, community engagement, and the construction of toilet facilities, to foster a cleaner and healthier environment.