How does Gartner's Hype Cycle methodology help in understanding the evolution of technologies and applications over time?
Question
How does Gartner's Hype Cycle methodology help in understanding the evolution of technologies and applications over time?
Solution
Gartner's Hype Cycle is a graphical representation of the life cycle stages a technology goes through from conception to maturity and widespread adoption. It helps in understanding the evolution of technologies and applications over time in the following ways:
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Technology Trigger: The first phase of the Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest.
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Peak of Inflated Expectations: In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.
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Trough of Disillusionment: Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.
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Slope of Enlightenment: Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology.
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Plateau of Productivity: A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations.
The length of time for each technology or application to move through each phase varies. Also, some technologies may not progress beyond the initial stages. The Hype Cycle provides a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging-technology teams should consider in developing emerging-technology portfolios.
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