Which tool is useful when trying to visualize how the product is positioned compared to competitors?ChartSketchDiagramMatrix

Matrix

1. Identify the purpose: Understand that the goal is to visualize the product's position relative to competitors.
2. Choose the right tool: Among the options provided (Chart, Sketch, Diagram, Matrix), a Matrix is the most suitable for this purpose.
3. Define criteria: Determine the key criteria or dimensions that are important for positioning (e.g., price, quality, features).
4. Create the matrix: Draw a two-dimensional grid with one criterion on the x-axis and another on the y-axis.
5. Plot the products: Place your product and competitors' products on the matrix based on how they score on the chosen criteria.
6. Analyze the positioning: Use the matrix to compare and analyze the relative positions of the products, identifying strengths, weaknesses, and opportunities.