It is a type of media which target audiences using airwaves as the transmission medium.

The type of media that targets audiences using airwaves as the transmission medium is known as "broadcast media." This encompasses various forms of communication that rely on electromagnetic waves to transmit content to wide audiences. The primary examples of broadcast media include television and radio.

Broadcast media operates by sending signals over the air that can be received by anyone with the appropriate equipment, such as radios or television sets, within a certain range. This medium is advantageous for reaching large audiences quickly and efficiently, making it a powerful tool for advertisers, information dissemination, and entertainment. Despite the rise of digital media and streaming services, broadcast media remains a significant player in the communication landscape due to its accessibility and ability to engage communities through local content.