Which of the following could problems with consumer interviews?*1 pointA. non-random sampleB. The identification problemC. response biasD. a and b

The potential problems with consumer interviews could be:

A. Non-random sample: This refers to a sample that has not been selected randomly and therefore may not be representative of the entire population. This could lead to biased results because certain groups may be overrepresented or underrepresented.

B. The identification problem: This could refer to difficulties in identifying and reaching the correct or intended respondents. For example, if you're trying to interview a specific demographic and you're having trouble finding or reaching people in that group, this could be an identification problem.

C. Response bias: This is a type of bias that can occur when respondents give inaccurate or false answers. This could be due to a variety of reasons, such as social desirability bias (where respondents give answers they think are socially acceptable rather than their true thoughts or feelings), or simply misunderstanding the question.

So, the correct answer would be D. a and b. Both non-random sample and the identification problem could be potential issues with consumer interviews.