Which of the following is NOT an objective of a firm?a.Profit maximizationb.Wealth maximizationc.Revenue maximizationd.Market share maximization
Question
Which of the following is NOT an objective of a firm?
a. Profit maximization
b. Wealth maximization
c. Revenue maximization
d. Market share maximization
Solution
To determine which option is NOT an objective of a firm, let's break down each option:
- Profit Maximization: This is a common objective for firms, aiming to increase the difference between total revenue and total costs.
- Wealth Maximization: This refers to maximizing the value of the firm for its shareholders, often considered a broader perspective than profit maximization.
- Revenue Maximization: While firms often aim to increase revenue, focusing solely on revenue can lead to neglecting costs, thus not effectively maximizing profit or wealth.
- Market Share Maximization: Firms often target increasing their market share to enhance competitive advantage, which can be an important objective, albeit different than the traditional focus on profitability.
Conclusion
While all the options can be considered as objectives in different contexts, c. Revenue maximization is often viewed as a less balanced objective because it may not necessarily take into account the costs associated with generating that revenue. Hence, it is typically NOT a primary objective of a firm when compared to profit or wealth maximization.
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