What are two (2) examples of stadium operation data and its purpose that can be used to gain a significant competitive advantage in the sports industry?

Attendance Data: This is one of the most basic forms of stadium operation data. It involves keeping track of the number of people who attend each event at the stadium. This data can be used to understand fan behavior and preferences, such as which games or events draw the most people, what times are most popular for events, and so on. This information can be used to schedule future events more effectively, target marketing and promotional efforts, and make other strategic decisions that can give a sports organization a competitive advantage.

Concession Sales Data: This involves tracking what food, drinks, and other items are sold at the stadium's concession stands. This data can provide insights into what products are most popular, how sales vary by event or time of day, and other trends. This information can be used to optimize the product mix offered at concession stands, adjust pricing or promotions, improve inventory management, and make other decisions that can increase revenue and improve the fan experience, thereby providing a competitive advantage.