stake holders and who are internal and external stake holders in relation with pr

Stakeholders are individuals or groups that have an interest in any decision or activity of an organization. They can affect or be affected by the organization's actions, objectives, and policies.

Stakeholders are generally categorized into two types: Internal Stakeholders and External Stakeholders.

1. Internal Stakeholders: These are people or groups within the organization. They are directly involved in the operations and management of the organization. They have a direct stake in the organization's success. Examples of internal stakeholders include employees, managers, and owners (shareholders).

   • Employees: They want the company to provide them with stable employment and income. They also want the company to treat them fairly and ethically.

   • Managers: They want the company to succeed because their personal success is tied to the company's success. They are also interested in the company's stability and profitability.

   • Owners/Shareholders: They are interested in the company's profitability and growth. They want the company to increase its value and provide them with a return on their investment.

2. External Stakeholders: These are individuals or groups outside of the organization but who still have a significant interest in the organization. They are not directly involved in the organization's operations but they can be affected by its actions. Examples of external stakeholders include customers, suppliers, creditors, the government, and the community.

   • Customers: They want the company to provide them with high-quality products or services at reasonable prices.

   • Suppliers: They want the company to continue buying their products or services. They also want the company to pay them on time.

   • Creditors: They want the company to repay its debts on time. They are also interested in the company's financial stability.

   • Government: They want the company to comply with laws and regulations. They also want the company to pay its taxes.

   • Community: They want the company to contribute to the community's well-being. They also want the company to minimize its negative impacts on the community, such as pollution.

In relation to PR (Public Relations), both internal and external stakeholders are important. PR professionals must communicate effectively with both types of stakeholders to maintain a positive image of the organization. They must also manage any issues or crises that could harm the organization's reputation among its stakeholders.