A multi-product branding strategy gives each product type it's own brand name. True False

Answer to the Question

1. Understanding Multi-Product Branding Strategy: A multi-product branding strategy refers to a marketing strategy where a company uses one brand name for multiple products. This approach allows the products to leverage the established reputation of the parent brand.

2. Explanation of the Statement: The statement in question claims that a multi-product branding strategy gives each product type its own brand name. However, this contradicts the definition of the multi-product branding strategy, which emphasizes using a single brand name across various products.

3. Conclusion: Since the statement is incorrect in describing the multi-product branding strategy, the answer is False.

Final Answer

False. A multi-product branding strategy does not give each product its own brand name; instead, it uses one brand name for multiple products.