What feature can join offline business systems data with online data collected by Google Analytics?*AdWords LinkingData importUser IDGoal tracking

To determine which feature can join offline business systems data with online data collected by Google Analytics, let's review the options provided:

1. AdWords Linking: This feature allows you to link your Google Ads (formerly AdWords) account with Google Analytics to see how your ads are performing in terms of website engagement and conversions. However, it doesn't directly facilitate the merging of offline and online data.

2. Data Import: This feature is designed specifically for importing data from external sources into Google Analytics. This could include offline business data, allowing businesses to analyze and compare their online performance with offline metrics.

3. User ID: This feature allows businesses to track the same user across multiple devices and sessions, providing a more cohesive view of user behavior. While valuable for understanding user engagement, it doesn't focus on integrating offline data.

4. Goal Tracking: Goal tracking is a method in Google Analytics to measure the success of user interactions on the website, such as transactions or sign-ups. While it assesses online data performance, it does not combine offline data.

Conclusion:

The most appropriate feature that can join offline business systems data with online data collected by Google Analytics is Data Import. This feature enables businesses to upload their offline metrics into Google Analytics for a more comprehensive analysis of their overall performance.