Have Amazon and Future Group make the right decision selectingeach other as strategic partners?

To answer this question, we need to consider several factors:

1. Business Objectives: Amazon's primary objective is to expand its presence in the Indian market, where Future Group has a strong foothold. Future Group, on the other hand, is looking for a global platform to sell its goods. Therefore, the partnership seems to align with the business objectives of both companies.

2. Market Reach and Expansion: Amazon, through this partnership, can leverage Future Group's extensive network of stores across India. This can help Amazon to penetrate deeper into the Indian market. Future Group can benefit from Amazon's global presence and advanced technological capabilities.

3. Financial Stability: Future Group has been facing financial difficulties. The partnership with Amazon could provide the necessary financial support and stability.

4. Competition: The partnership can help both companies to better compete with rivals like Walmart and Reliance in India.

5. Customer Base: The partnership can lead to a larger customer base for both companies. Amazon's customers can gain access to Future Group's products and vice versa.

6. Technological Advancements: Future Group can benefit from Amazon's technological advancements and innovations, which can help in improving its operations and customer service.

However, it's important to note that the partnership has faced regulatory hurdles and legal challenges in India. The success of the partnership will depend on how well both companies can navigate these challenges and work together to achieve their shared goals.

In conclusion, based on the potential benefits and alignment with their business objectives, it seems like Amazon and Future Group have made the right decision in selecting each other as strategic partners. However, the ultimate success of the partnership will depend on how they manage the challenges ahead.