What are the different modes of entreprenurial entry to international business?
Question
What are the different modes of entrepreneurial entry to international business?
Solution
Entrepreneurial entry into international business can be achieved through various modes. Here are some of them:
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Exporting: This is the most common mode of international business. In this mode, goods produced in one country are shipped to another country for future sale. The complexity of this mode varies depending on the type of product and the destination country.
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Licensing: In this mode, a company (the licensor) allows another company (the licensee) to use its intellectual property like technology, brand name, etc. The licensee pays royalties to the licensor.
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Franchising: This is similar to licensing, but it's more specific to business format and method of operation. The franchisor allows the franchisee to use its brand name and a whole business system.
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Joint Ventures: In this mode, two or more companies from different countries join together to create a new business entity that is legally separate and distinct from its parents.
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Foreign Direct Investment (FDI): In this mode, a company invests directly in a foreign country either by buying a company in the target country or by expanding operations of an existing business in that country.
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Mergers and Acquisitions: This involves buying a company in the target country. This mode of entry is complex and costly, but it allows quick access to the new market.
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Strategic Alliances: This mode involves a voluntary collaboration between companies. These alliances often are favorable when the companies involved are not direct competitors.
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E-commerce: This mode allows companies to reach global markets with ease. With the advent of the internet, small companies can also reach out to global customers.
Each mode of entry has its own advantages and disadvantages, and the choice of mode will depend on the company's strategy, resources, and the business environment of the target country.
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