Why is it important to have a digital marketing strategy for a go-to-market plan?

1. Reach Your Target Audience: Digital marketing allows businesses to reach their target audience where they spend most of their time & money: online. Through SEO, social media, content marketing, and more, businesses can reach their audience and raise awareness.

2. Measurable Results: One of the greatest benefits of digital marketing is the abundance of measurable data. With traditional marketing, it's hard to tell how many people saw your billboard or how many people looked at your flyer and then made a purchase. With digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

3. Flexibility: There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. By learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies.

4. Low Barrier to Entry: Traditional marketing activities come with a large price tag. Billboards, TV ads, and radio commercials are certainly not cheap. Digital marketing products come in scalable sizes so that small, medium, and large businesses can all utilize these tools to reach their audiences.

5. Engagement: Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building.

6. Global Reach: With digital marketing, you can reach people wherever they are in the world. If your audience demographics are broader than just your local area, utilizing digital marketing allows you to connect with internet users in various regions and countries.

7. Integration with Other Marketing Tactics: Digital marketing integrates well with other marketing tactics. For example, you can use your social media profiles to drive traffic to your website, where visitors can download and engage with your content marketing assets.

8. Optimization: With the data you gather from your digital marketing efforts, you can continuously optimize your campaigns and drive better results. This could mean updating your SEO strategy, refining your social media advertising strategy, or tweaking your content marketing efforts based on what the data tells you.

In conclusion, a digital marketing strategy is crucial for a go-to-market plan because it allows businesses to reach their target audience, measure results, be flexible, have a low barrier to entry, engage with customers, reach a global audience, integrate with other marketing tactics, and optimize for better results.