The tools that can help companies measure online conversations about their products and their personnel are called - tools.

The tools that can help companies measure online conversations about their products and their personnel are called "social media monitoring tools" or "social listening tools."

These tools allow companies to track and analyze social media conversations, blog posts, forums, and other online platforms to understand public sentiment around their brands, gather feedback, and identify trends in consumer behavior. By utilizing these tools, businesses can gain insights into how their products and services are perceived, respond to customer inquiries in real-time, and ultimately make informed marketing and operational decisions.

Additionally, social media monitoring tools can help in managing brand reputation, identifying influencers, and improving customer engagement. They often provide analytics and reporting features to evaluate performance and guide strategic planning. Popular examples of such tools include Hootsuite, Brandwatch, and Sprout Social.