Price of product charged by a company should be always exceed the value of the product as perceived by the customer.

The statement seems to be a bit contradictory. In general, the price of a product charged by a company should not always exceed the value of the product as perceived by the customer. Here's why:

1. Customer Perception: The value of a product as perceived by the customer is the amount they are willing to pay for it. If the price exceeds this perceived value, the customer may choose not to purchase the product.

2. Market Competition: If the price of a product is always higher than its perceived value, it may not be competitive in the market. Other companies may offer similar products at a lower price, which aligns more closely with the customer's perceived value.

3. Profitability: While it's important for a company to cover its costs and make a profit, consistently pricing products above their perceived value could lead to a decrease in sales. This could ultimately impact the company's profitability.

4. Customer Loyalty: Overpricing products can also affect a company's relationship with its customers. If customers feel that they're being overcharged, they may lose trust in the company and switch to a competitor.

5. Price Sensitivity: Some customers are more sensitive to price than others. For these customers, the perceived value of the product would need to significantly exceed the price for them to make a purchase.

In conclusion, while it's important for a company to price its products in a way that covers costs and ensures profitability, it should also take into account the perceived value of its products to customers. Pricing should be a balance between what the customer is willing to pay and what the company needs to charge to stay profitable.