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Which of the following is NOT a benefit of non-self-serve media platforms?CPC/CPM may be lowYou can buy media without human contactFlexibilityAdditional Reach

Question

Which of the following is NOT a benefit of non-self-serve media platforms?

  • CPC/CPM may be low
  • You can buy media without human contact
  • Flexibility
  • Additional Reach
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Solution

To determine which option is NOT a benefit of non-self-serve media platforms, let's analyze each choice:

  1. CPC/CPM may be low: Non-self-serve media platforms often have established pricing models that could lead to competitive rates, but lower costs are not guaranteed. This could be considered more of a potential benefit rather than an inherent one.

  2. You can buy media without human contact: This statement applies to self-serve media platforms, where transactions can occur without direct interaction with media sellers. Hence, this would not be a benefit of non-self-serve platforms.

  3. Flexibility: Non-self-serve platforms typically offer tailored options and personalized service through human intermediaries, which can be seen as a benefit.

  4. Additional Reach: Non-self-serve media platforms may provide access to broader audiences through established connections and relationships that self-serve platforms may lack.

Final Answer

The option that is NOT a benefit of non-self-serve media platforms is "You can buy media without human contact."

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