What are the two main approaches of social media research? Question 2 options: Direct and indirect Online and offline Active and passive

The two main approaches of social media research are direct and indirect.

Direct research involves actively engaging with the audience or users, such as conducting surveys, interviews, or focus groups. This approach allows researchers to gather specific data and insights directly from the users.

Indirect research, on the other hand, involves observing and analyzing the data available on social media platforms without directly interacting with the users. This can include analyzing user behavior, trends, and interactions on the platform.

Online and offline, as well as active and passive, can be methods or aspects of conducting social media research, but they are not the main approaches.