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What are the two main approaches of social media research? Question 2 options: Direct and indirect Online and offline Active and passive

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What are the two main approaches of social media research? Question 2 options: Direct and indirect Online and offline Active and passive
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Solution 1

The two main approaches of social media research are direct and indirect.

Direct research involves actively engaging with the audience or users, such as conducting surveys, interviews, or focus groups. This approach allows researchers to gather specific data and insights directly from the users.

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