Write a short summary for the ‘Width Problem’ faced by FMCG Companies prior to digitalisation?Word Count 0Word Limit 10 - 200

The 'Width Problem' faced by FMCG companies prior to digitalisation refers to the challenge of managing a wide range of products across various distribution channels. This issue was exacerbated by the lack of real-time data and analytics, making it difficult to track inventory, predict demand, and optimise supply chain operations. Consequently, companies often faced stock-outs or overstocking, leading to lost sales or wasted resources. Additionally, the 'Width Problem' also made it challenging to effectively target marketing efforts and measure their impact. Digitalisation has helped to address these issues by providing tools for data collection and analysis, enabling more efficient and effective operations.