The nature of e-commerce technologies enables two-way communication between merchant and consumer and among consumers.

Yes, the nature of e-commerce technologies does indeed enable two-way communication between the merchant and the consumer, as well as among consumers themselves. This is primarily facilitated through various features and functionalities such as live chat support, customer reviews and ratings, Q&A forums, and social media integrations.

1. Live Chat Support: This feature allows for real-time communication between the merchant and the consumer. It is especially useful for addressing queries, concerns, or issues that the consumer may have.

2. Customer Reviews and Ratings: These allow consumers to provide feedback on their purchases. This not only helps other consumers make informed decisions but also provides valuable insights to the merchant on their products and services.

3. Q&A Forums: These are platforms where consumers can ask questions about products or services and get answers either from the merchant or from other consumers. This fosters a sense of community and trust among consumers.

4. Social Media Integrations: These enable consumers to share their purchases or reviews on their social media platforms, thereby promoting the merchant's products or services.

Thus, e-commerce technologies have revolutionized the way merchants and consumers interact, making it a more interactive and engaging experience.