A movie theater price discriminates by charging children and seniors lower prices than adults because the demand function for children is
Question
A movie theater price discriminates by charging children and seniors lower prices than adults because the demand function for children is
Solution
In the context of price discrimination in a movie theater, it's important to understand the demand functions for different segments of the market. In this case, the lower prices charged to children and seniors compared to adults are based on the difference in their respective demand functions.
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Understanding the Demand Function: The demand function reflects the willingness of different groups to pay for a ticket. Typically, children and seniors have lower disposable income compared to adults, which means their demand for movie tickets is more elastic. This implies that a small change in price can result in a larger change in quantity demanded.
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Price Discrimination Strategy: By implementing a pricing strategy that differentiates between these groups, the theater maximizes its revenue. Children and seniors, having a lower price elasticity of demand, are more likely to attend if priced lower, thus allowing the theater to capture more of this market segment.
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Economic Implications: Price discrimination in this form can lead to increased total revenue for the theater. The theater effectively increases its customer base by making tickets more accessible to those who would otherwise find the prices too high.
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Conclusion: The demand function for children reflects a higher elasticity, prompting theaters to charge lower prices. This not only fosters inclusivity but also maximizes attendance, benefiting the theater’s financial performance.
Overall, this practice showcases how understanding consumer behavior and demand elasticity can lead to more effective pricing strategies in businesses.
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