Who is associated with the development of the six principles of compliance? Solomon Asch Stanley Milgram Robert Cialdini Carl Hovland
Question
Who is associated with the development of the six principles of compliance?
- Solomon Asch
- Stanley Milgram
- Robert Cialdini
- Carl Hovland
Solution
The individual associated with the development of the six principles of compliance is Robert Cialdini. Cialdini is a renowned psychologist who has extensively researched social influence and persuasion. His work culminated in the formulation of six principles that explain how individuals can be persuaded to comply with requests. These principles include Reciprocity, Commitment/Consistency, Social Proof, Authority, Liking, and Scarcity. Cialdini's principles have profound implications for marketing, negotiation, and interpersonal communication, highlighting the psychological triggers that can encourage a favorable response from others.
In contrast, Solomon Asch is known for his work on conformity, Stanley Milgram is famous for his obedience studies, and Carl Hovland researched communication and attitude change, but none of them are credited with the specific six principles of compliance.
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