When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

When optimizing your website's SEO for mobile users, it's crucial to keep in mind the following factors:

1. Mobile-Friendly Design: Your website should be responsive, meaning it should automatically adjust to fit the screen size of any device. This is important because Google prioritizes mobile-friendly websites in its search results.

2. Page Load Speed: Mobile users are often on the go, so they expect websites to load quickly. Google also considers page load speed as a ranking factor, so make sure your website loads quickly.

3. User Experience: The navigation of your website should be easy and intuitive. Users should be able to find what they're looking for without any difficulty. This includes having a simple, easy-to-use menu, clear call-to-action buttons, and a search function.

4. Local SEO: If your business has a local component, make sure your website is optimized for local search. This includes having your business's name, address, and phone number consistently listed across your website.

5. Content: The content on your website should be high-quality, relevant, and provide value to your users. This not only helps to improve your website's SEO, but it also helps to engage and retain your users.

Remember, the goal of SEO is not just to rank high in search results, but also to provide a great user experience for your visitors.