Values-based persuasion is effective because people prefer to say yes to someone who holds the same beliefs as they do.Group of answer choicesTrueFalse

The statement "Values-based persuasion is effective because people prefer to say yes to someone who holds the same beliefs as they do" is True.

People are generally more inclined to agree with individuals who share similar values and beliefs. This is because shared values create a sense of trust and rapport, making the persuader appear more credible and relatable. When someone aligns their persuasive arguments with the values of the audience, it fosters a connection that can lead to a higher likelihood of acceptance or agreement. This psychological phenomenon highlights the importance of understanding and tapping into the core beliefs of an audience when attempting to influence their opinions or behaviors.