For an organisation of your choice, discuss the benefits and the disadvantages of Facebook presence or of setting up a Discord server.

Sure, let's discuss the benefits and disadvantages of Facebook presence and setting up a Discord server for a hypothetical organization, let's say a small online retail business.

Benefits of Facebook Presence:

1. Wide Reach: Facebook has over 2.8 billion monthly active users, providing a vast audience for the business.
2. Customer Engagement: It allows businesses to engage with customers through comments, likes, and shares.
3. Targeted Advertising: Facebook's advertising platform allows businesses to target specific demographics.
4. Analytics: Facebook provides detailed analytics to understand customer behavior and preferences.

Disadvantages of Facebook Presence:

1. Time-Consuming: Managing a Facebook page can be time-consuming, requiring regular updates and engagement.
2. Negative Feedback: Negative comments or reviews can be publicly visible and potentially harm the business's reputation.
3. Pay to Play: Organic reach on Facebook has declined over the years, making it necessary for businesses to pay for ads to reach their audience.

Benefits of Setting Up a Discord Server:

1. Community Building: Discord allows businesses to build a community where they can engage with their customers directly.
2. Real-Time Communication: It provides real-time communication, which can be beneficial for customer service.
3. Free to Use: Unlike Facebook, Discord is free to use, and businesses can create servers at no cost.

Disadvantages of Setting Up a Discord Server:

1. Limited Audience: Discord is popular among gamers and may not be suitable for all types of businesses.
2. Management: Managing a Discord server can be challenging, requiring constant moderation to maintain a positive environment.
3. Lack of Discoverability: Unlike Facebook, Discord servers are not easily discoverable, making it harder to attract new customers.

In conclusion, both platforms have their pros and cons, and the choice between Facebook and Discord would depend on the specific needs and target audience of the business.