Which one of the following is NOT a source of internal secondary data?a.Sales call recordingsb.Accounting recordsc.Exit interviewsd.Government census data

To address the question of which option is NOT a source of internal secondary data, we need to differentiate between internal and external data sources.

Understanding Internal vs. External Data

1. Internal Secondary Data: This is data that has already been collected within the organization for purposes other than the current research question. Examples include sales records, accounting records, and feedback from internal sources such as employee exit interviews.

2. External Data: This is data that comes from outside the organization and is not generated internally. An example is government census data, which is collected and published by government entities for public use.

Options Analysis

• a. Sales call recordings: These are generated within the organization (internal), typically as part of sales processes.
• b. Accounting records: These are also internal records that track financial transactions and are used within the organization.
• c. Exit interviews: These are internal processes where outgoing employees provide feedback, making this internal data.
• d. Government census data: This data is collected by the government and is not produced by the organization itself; therefore, it is external.

Conclusion

Based on the distinctions between internal and external data, the option that is NOT a source of internal secondary data is:

Final Answer

d. Government census data