Which pricing strategy does HUL primarily employ to boost market share during festive seasons?

Hindustan Unilever Limited (HUL) primarily employs the promotional pricing strategy to boost market share during festive seasons. Here's a step-by-step explanation:

1. Understanding Promotional Pricing: Promotional pricing is a strategy where prices are temporarily reduced to stimulate sales and attract customers. This is often used during festive seasons when consumer spending is typically high.

2. HUL's Strategy: HUL, being a fast-moving consumer goods (FMCG) company, has a wide range of products. During festive seasons, they often bundle these products together and offer them at a discounted price. This is a form of promotional pricing.

3. Boosting Market Share: By offering their products at a lower price, HUL attracts more customers. This not only increases their sales volume but also helps them gain a larger share of the market.

4. Maintaining Brand Image: While promotional pricing can sometimes lead to a perception of lower quality, HUL manages this by only offering discounts for a limited period (i.e., the festive season). This helps maintain their brand image while still boosting sales.

5. Evaluating Success: After the festive season, HUL would evaluate the success of their promotional pricing strategy by looking at metrics like sales volume, revenue, and market share. If successful, they might employ the same strategy in the future.