A value proposition defines how a company's product or service will generate revenue for the firm.Group of answer choicesTrueFalse

A value proposition is a statement that highlights the unique value that a company’s product or service offers to its customers. It explains how the product or service solves a problem or fulfills a need, thereby differentiating it from competitors. While a value proposition can contribute to a company's revenue generation by attracting and retaining customers, it does not directly define how the company will generate revenue. Instead, it is more about the perceived value by customers.

To summarize, the correct answer to the statement "A value proposition defines how a company's product or service will generate revenue for the firm" is False. This is because the value proposition focuses on customer benefits and differentiation rather than explicitly outlining revenue mechanisms.