Authentic purpose can help recruit and retain talent, win over customers, and have positive impacts on broader society.Group of answer choicesTrueFalse

The statement is True.

Authentic purpose within an organization can play a significant role in various aspects of business operations. For recruitment and retention of talent, individuals are increasingly looking for job opportunities that align with their values and where they feel they can contribute meaningfully. A well-articulated purpose helps attract like-minded individuals, leading to better job satisfaction and lower turnover rates.

Moreover, for customer relations, companies that operate with a clear and authentic purpose tend to foster stronger relationships with their customers. Customers today are more inclined to support brands that demonstrate a commitment to social responsibility and ethical practices.

Lastly, organizations that embrace a genuine purpose can contribute positively to broader societal impacts. This can range from environmental sustainability efforts to community engagement initiatives, ultimately benefiting both the society and the organizations themselves.

Thus, the notion that authentic purpose can aid in recruitment, customer relationships, and societal impact is indeed true.