A(n) is usually a(n)  that is capable of becoming a viable business venture with potentially high gross margin and has a place in one or more markets.

The term you are looking for is typically referred to as a "business idea" or "business concept." A business idea is usually a proposal or a plan that addresses a specific market need or problem and has the potential to become a viable business venture. It involves identifying a target market, understanding customer needs, and determining how a product or service can meet those needs effectively.

When assessing a business idea, it’s essential to consider various factors such as market demand, competition, costs, and potential profitability. A high gross margin indicates that the business can generate significant profit relative to its sales revenue, making it attractive for investors and entrepreneurs.

In summary, a well-conceived business idea, backed by sound market research and strategic planning, can lead to successful entrepreneurial endeavors and contribute to economic growth.