Which is NOT one of the most important KPIs (Key Performance Indicators) for a mobile games?

To determine which KPI is not one of the most important for mobile games, we need to first understand what KPIs are commonly used in this industry.

1. User Acquisition: This KPI measures the number of new users who download and install the game. It helps assess the effectiveness of marketing and advertising campaigns.

2. Retention Rate: This KPI measures the percentage of users who continue to play the game over a specific period of time. It indicates the game's ability to engage and retain players.

3. Average Revenue Per User (ARPU): This KPI calculates the average amount of revenue generated by each user. It helps evaluate the game's monetization strategy and the effectiveness of in-app purchases.

4. Daily Active Users (DAU): This KPI measures the number of unique users who actively engage with the game on a daily basis. It reflects the game's popularity and user engagement.

5. Churn Rate: This KPI measures the percentage of users who stop playing the game over a specific period of time. It helps identify potential issues with the game that may lead to user attrition.

Based on these commonly used KPIs, we can conclude that the Churn Rate is NOT one of the most important KPIs for mobile games. While it is important to monitor and address user attrition, the other KPIs mentioned above have a more direct impact on the success and performance of a mobile game.