Pre-Test: Which of the following terms describes a characteristic of posttelevision radio?Multiple Choicepersonalunspecializednationalconsolidated

To analyze the question regarding the characteristic of post-television radio, let's break down the options provided:

1. Personal: This term implies a radio experience that is individually tailored, which could relate to how listeners engage with radio today, particularly with streaming and personalized playlists.

2. Unspecialized: This suggests radio programming that is general and not targeted towards specific audiences. This term may not fully encapsulate current trends where niche markets are often targeted.

3. National: This indicates a focus on a broader, possibly countrywide audience. However, with the rise of digital platforms, radio has also become more localized.

4. Consolidated: This typically refers to the merging of multiple radio stations or networks into fewer entities, which has been a trend in the industry.

Analysis

• Personal and Consolidated: Both terms reflect key aspects of modern radio. Personalization is significant due to technological advancements (e.g., Spotify, podcasts), while consolidation reflects the industry's structural changes.
• Unspecialized: Seems contrary to the trend where stations cater to niche markets.
• National: While applicable, it doesn’t capture the entire essence of the fragmented digital landscape.

Final Answer

Given the options, the most fitting term that describes a characteristic of post-television radio is Consolidated, reflecting the merging of networks and the concentration of ownership in the radio industry today.